Sales

The Sales tab, Revenue Performance Analytics, is the full breakdown of your store's revenue. Open Analytics in the dashboard sidebar and select the Sales tab.

Use the controls at the top to set the reporting window:

• Date range. Choose the period the report covers. Available presets are Last 7 days, Last 30 days, and Last 3 months, or pick a custom range.
• Compare. Compare that period against another (for example Previous period), shown as a dashed line on each chart, with a delta value on tiles where a previous-period comparison exists.

Totals

At the top, two headline cards show your revenue and volume for the selected range:

• Total Sales, your total revenue over the period.
• Total Orders, how many orders were placed. Click View orders to jump to the Orders page.

Each card plots a trend line for the current period against a dashed line for the comparison period.

Performance

A row of performance cards breaks your results down further, each with its own trend chart:

• Average Order Value, the average amount spent per order. Calculated as Total Sales ÷ Total Orders.
• Online Store Conversion Rate, the share of visits that turned into orders.
• Returning Customer Rate, the share of orders from customers who came back (i.e. had ordered before, in this store's history).
• Units Sold, the total number of items sold across all orders. Cancelled or rejected orders are excluded.

What sells

This section shows which products and categories drive your sales:

• Top Products. Your best-selling products ranked by revenue, each with its image, units and orders, a progress bar showing relative performance, and the total amount it earned. The progress bar is relative, not absolute — it's scaled against the top-selling product's revenue (that product's bar is 100% full; others are shown as a percentage of it).
• Sales by Categories. A donut chart of total sales split by product category, with the top categories and their amounts listed beside it. A + N more label shows how many categories aren't listed, but doesn't expand into a full list — instead, hover a donut segment to see that category's name, amount, and percentage share.

Where & how customers buy

This section maps where your customers are and how they pay:

• Sales By Location. Highlights your Top Country, Top State, and Top City by revenue, followed by a table breaking sales down by location, each with its orders, total sales, percentage share, and change vs the previous period. Expand a row (›) to drill into that location — for example, expanding a country reveals its states/cities with the same orders/sales/percentage columns.
• Sales by Payment Method. Total sales by payment method — COD, Stripe, PayPal, Safepay, RazorPay, and Manual Payment — each with its order count and a bar showing its share. Any failed payments are flagged in red (for example 20% failed), calculated as failed orders ÷ total orders for that method. Failed/cancelled orders count toward this order total but their revenue is excluded from Total Sales.

Kept vs lost

The last section shows the revenue you held on to and the revenue you lost:

• Lost Revenue. Money you didn't capture, for example rejected or cancelled orders, shown as an amount, order count, and its share of order value (lost amount ÷ total order value including lost orders).
• Coupon Impact. How discounts affected your sales: orders using a coupon (and their share of all orders, e.g. 1 of 4 (25%)), the total discounts given, and the revenue from couponed orders (the amount actually earned after the discount was applied).

Interactive elements