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AI Buddy

Make changes to your store just by describing them, AI Buddy is the in-Builder AI assistant that generates pages, updates content, and links things up from a simple prompt.

AI Buddy is the AI assistant built into the Builder. Instead of editing everything by hand, you tell Buddy what you want in plain language and it makes the change for you, generating pages, updating content, and wiring things together across your store.

Open it from the robot icon in the Builder's left menu.

Making changes with a prompt

Type what you want in the Ask anything… box and send it. Buddy interprets your request, applies the change, and confirms when it's done.

For example:

Ask Buddy to create a page

Prompt: "Create a Contact Us page for my hardware store." Buddy generates the page, with store contact details, an inquiry form, and a layout that fits your brand, and confirms with Page generated.

Ask Buddy to connect it up

Prompt: "Link the footer Contact Us button to the Contact Us page." Buddy updates the footer so the button points to /contact-us, leaves everything else untouched, and confirms with Footer updated.

Keep prompts specific. Mentioning the exact page, button, or section you mean helps Buddy make the right change, and leave the rest alone.

Targeting an element

Instead of describing which part of the page you mean, you can point Buddy straight at it. Click the + icon in the chat's Ask anything… box to open the attach menu:

  • Attach, Files (browse your store assets) and Upload from device (coming soon).
  • Context, Target (point to any element) and Attach data (products & categories).

Choose Target

Click +, then select Target.

Click the element

Click any element or section on your store. That element is now targeted for your next change, and it appears as a chip above the Ask anything… box. The chip shows the element type and tag, for example Rich Text Editor · <h1> for a heading.

Describe the change

Type what you want done to the targeted element. Buddy applies the change to the targeted element only, then confirms with Block updated.

For example, with a hero heading targeted:

  • You: "Change this heading text to 'Built to Outlast Every Job.'"
  • Buddy: "I'll update that hero heading to 'Built to Outlast Every Job.'", then shows Block updated.
When an element is targeted, your prompt only needs to say what to change, not which element. The chip tells Buddy exactly what you're pointing at, so "change this heading text to …" is enough.
Use Target when a page has many similar sections, pointing straight at the one you want is faster and more precise than describing it.

Attaching a data source

Some elements show their content from your store's backend data, for example a product grid or a category grid. For these, you can change which data they pull from without regenerating the block.

The Data source option only appears when the targeted element is data-driven (its content comes from the backend). For a static element (such as a plain heading or paragraph), there is no data source, so this option is not shown.

Open Attach data

Click the + icon, then choose Attach data (products & categories).

Pick a catalog

A Search catalogs dropdown opens. Search and select the catalog you want, for example Pro Essentials or Shop By Category.

The data source is applied

The targeted element now shows a Data source dropdown (for example Category Grid by Catalog (AI) · Shop By Category). The change is applied instantly, with no regeneration, and you can switch the source any time.

Switching the data source is instant and reversible, try different catalogs to see which products or categories fit the section best.

Adding images

You can attach images to the chat so Buddy uses them in your store. Click the + icon, choose Files, and the Select image window opens.

You can attach up to 10 images at a time. A counter at the bottom of the window shows how many you've picked (for example 1/10 selected).

In the Select image window you can:

  • Pick an existing image. Browse your store assets and tick the images you want. Use the All / Category / Product / Theme filters to narrow the list.
  • Add image. Click Add image (or drag and drop) to upload an image from your device.
  • Generate with AI. Let Buddy create a brand-new image for you.

When you're done, click Done to attach the selected images (or Cancel to go back).

Generating an image with AI

Click Generate with AI to create an image from a description:

Choose an aspect ratio

Pick the shape that fits where the image will go, 1:1, 16:9, 9:16, 4:3, or 3:4.

Describe the image

Type what you want in the Describe the image… box (or use the microphone to dictate it), then send it. Buddy generates the image for you to use.

Match the aspect ratio to the spot you're filling, use 16:9 for wide hero banners and 1:1 for square product or category thumbnails.

Memory

By default, AI Buddy remembers your previous conversations so it understands the context of your store and builds on earlier requests.

Use the memory toggle at the top of the chat to turn memory on or off:

  • Toggle ON (default). Buddy uses this conversation as context in its memory, so it can build on what was said in future chats.
  • Toggle OFF. Buddy does not remember this chat's context. The conversation is still saved to your history, Buddy just won't use it as context for future suggestions.
The conversation is always saved to your history, whether memory is on or off. The toggle only controls whether Buddy remembers its context for future chats.
Buddy also uses your store's AI memory and summary. See Builder Settings → AI to manage the store summary that Buddy relies on.

Private Chat

Private Chat is the same idea as turning memory off. In a private chat, the conversation is still saved to your history, but Buddy does not remember its context. A banner, "Private chat, I won't save or use your memory.", confirms you're in private mode.

Use Private Chat when you want to try something out or ask a one-off question without Buddy remembering it as context for future suggestions.

Conversation history

You can access and review your past conversations with AI Buddy at any time, so you can revisit what you asked and what changes were made.

From your history you can:

  • Search. Find a past conversation quickly by searching for it.
  • Check. Open any past conversation to review what you asked and what Buddy changed.
  • Delete. Remove a conversation from your history when you no longer need it.
Changes Buddy makes follow the same publishing flow as the rest of the Builder, remember to Publish so they go live on your store.
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