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Charges","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fadditional-charges","02.store-management\u002F02.dashboard\u002F09.settings\u002F05.additional-charges",{"title":201,"path":202,"stem":203},"Taxes","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Ftaxes","02.store-management\u002F02.dashboard\u002F09.settings\u002F06.taxes",{"title":205,"path":206,"stem":207},"Notifications","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fnotifications","02.store-management\u002F02.dashboard\u002F09.settings\u002F07.notifications",{"title":209,"path":210,"stem":211},"Warehouses","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fwarehouses","02.store-management\u002F02.dashboard\u002F09.settings\u002F08.warehouses",{"title":213,"path":214,"stem":215},"Shipping Rate","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fshipping-rate","02.store-management\u002F02.dashboard\u002F09.settings\u002F09.shipping-rate",{"title":217,"path":218,"stem":219},"Headless","\u002Fstore-management\u002Fdashboard\u002Fsettings\u002Fheadless","02.store-management\u002F02.dashboard\u002F09.settings\u002F10.headless",{"id":221,"title":157,"body":222,"description":744,"extension":745,"links":746,"meta":747,"navigation":748,"path":158,"seo":749,"stem":159,"__hash__":750},"docs\u002F02.store-management\u002F02.dashboard\u002F05.analytics\u002F01.sales.md",{"type":223,"value":224,"toc":734},"minimark",[225,244,252,255,291,297,312,317,320,338,341,363,367,370,400,404,413,417,424,458,462,466,475,548,552,556,566,612,616,628,632,728],[226,227,228,229,232,233,237,238,240,241,243],"p",{},"The ",[230,231,157],"strong",{}," tab, ",[234,235,236],"em",{},"Revenue Performance Analytics",", is the full breakdown of your\nstore's revenue. Open ",[230,239,152],{}," in the dashboard sidebar and select the\n",[230,242,157],{}," tab.",[245,246,247,248,251],"note",{},"Sales is ",[230,249,250],{},"read-only reporting",", it turns your store's activity into charts and\nnumbers so you can spot trends, best sellers, and where you're losing sales.",[226,253,254],{},"Use the controls at the top to set the reporting window:",[256,257,258,281],"ul",{},[259,260,261,264,265,268,269,272,273,276,277,280],"li",{},[230,262,263],{},"Date range."," Choose the period the report covers. Available presets are\n",[230,266,267],{},"Last 7 days",", ",[230,270,271],{},"Last 30 days",", and ",[230,274,275],{},"Last 3 months",", or pick a ",[230,278,279],{},"custom\nrange",".",[259,282,283,286,287,290],{},[230,284,285],{},"Compare."," Compare that period against another (for example\n",[234,288,289],{},"Previous period","), shown as a dashed line on each chart, with a delta value on tiles where a previous-period comparison exists.",[292,293],"img",{"src":294,"alt":295,"style":296},"\u002Fimages\u002Fdashboard-analytics\u002Fsales-overview.png","The Sales tab with Total Sales and Total Orders trend charts","width:100%;height:auto;border:1px solid var(--ui-border);border-radius:8px;",[245,298,299,300,303,304,307,308,311],{},"If a period has ",[230,301,302],{},"no orders",", cards still render — showing ",[230,305,306],{},"$0.00"," or ",[230,309,310],{},"0"," —\nrather than being hidden. An empty-looking card means no activity in that\nwindow, not a broken report.",[313,314,316],"h2",{"id":315},"totals","Totals",[226,318,319],{},"At the top, two headline cards show your revenue and volume for the selected range:",[256,321,322,328],{},[259,323,324,327],{},[230,325,326],{},"Total Sales",", your total revenue over the period.",[259,329,330,333,334,337],{},[230,331,332],{},"Total Orders",", how many orders were placed. Click ",[230,335,336],{},"View orders"," to jump to\nthe Orders page.",[226,339,340],{},"Each card plots a trend line for the current period against a dashed line for the\ncomparison period.",[245,342,343,345,346,349,350,268,353,272,356,359,360,362],{},[230,344,326],{}," is the report's single source of truth. ",[230,347,348],{},"Sales by Categories",",\n",[230,351,352],{},"Top Products",[230,354,355],{},"Sales By Location",[230,357,358],{},"Sales by Payment Method"," are four\nindependent breakdowns of the same revenue — each one, added up, should equal\nthe ",[230,361,326],{}," headline exactly. If any of them disagree, there is a\ndata-integrity issue upstream (attribution, storage, or calculation), not just a\ndisplay bug.",[313,364,366],{"id":365},"performance","Performance",[226,368,369],{},"A row of performance cards breaks your results down further, each with its own\ntrend chart:",[256,371,372,382,388,394],{},[259,373,374,377,378,280],{},[230,375,376],{},"Average Order Value",", the average amount spent per order.\nCalculated as ",[379,380,381],"code",{},"Total Sales ÷ Total Orders",[259,383,384,387],{},[230,385,386],{},"Online Store Conversion Rate",", the share of visits that turned into orders.",[259,389,390,393],{},[230,391,392],{},"Returning Customer Rate",", the share of orders from customers who came back\n(i.e. had ordered before, in this store's history).",[259,395,396,399],{},[230,397,398],{},"Units Sold",", the total number of items sold across all orders. Cancelled or\nrejected orders are excluded.",[292,401],{"src":402,"alt":403,"style":296},"\u002Fimages\u002Fdashboard-analytics\u002Fsales-performance.png","Average Order Value, Conversion Rate, Returning Customer Rate, and Units Sold cards",[245,405,406,407,410,411,280],{},"As a sanity check, ",[230,408,409],{},"Average Order Value × Total Orders"," should be approximately\nequal to ",[230,412,326],{},[313,414,416],{"id":415},"what-sells","What sells",[226,418,419,420,423],{},"This section shows ",[230,421,422],{},"which products and categories drive your sales",":",[256,425,426,440],{},[259,427,428,431,432,435,436,439],{},[230,429,430],{},"Top Products."," Your best-selling products ranked by revenue, each with its\nimage, ",[230,433,434],{},"units"," and ",[230,437,438],{},"orders",", a progress bar showing relative performance, and\nthe total amount it earned. The progress bar is relative, not absolute — it's\nscaled against the top-selling product's revenue (that product's bar is 100%\nfull; others are shown as a percentage of it).",[259,441,442,445,446,449,450,453,454,457],{},[230,443,444],{},"Sales by Categories."," A donut chart of ",[230,447,448],{},"total sales split by product\ncategory",", with the top categories and their amounts listed beside it. A\n",[230,451,452],{},"+ N more"," label shows how many categories aren't listed, but doesn't expand\ninto a full list — instead, ",[230,455,456],{},"hover a donut segment"," to see that category's\nname, amount, and percentage share.",[292,459],{"src":460,"alt":461,"style":296},"\u002Fimages\u002Fdashboard-analytics\u002Fwhat-sells.png","Top Products list and Sales by Categories donut chart",[313,463,465],{"id":464},"where-how-customers-buy","Where & how customers buy",[226,467,468,469,435,472,423],{},"This section maps ",[230,470,471],{},"where your customers are",[230,473,474],{},"how they pay",[256,476,477,511],{},[259,478,479,482,483,268,486,489,490,493,494,268,496,268,499,502,503,506,507,510],{},[230,480,481],{},"Sales By Location."," Highlights your ",[230,484,485],{},"Top Country",[230,487,488],{},"Top State",", and\n",[230,491,492],{},"Top City"," by revenue, followed by a table breaking sales down by location,\neach with its ",[230,495,438],{},[230,497,498],{},"total sales",[230,500,501],{},"percentage"," share, and change ",[230,504,505],{},"vs\nthe previous period",". Expand a row (",[230,508,509],{},"›",") to drill into that location — for\nexample, expanding a country reveals its states\u002Fcities with the same\norders\u002Fsales\u002Fpercentage columns.",[259,512,513,516,517,268,520,349,523,268,526,268,529,272,532,535,536,539,540,543,544,547],{},[230,514,515],{},"Sales by Payment Method."," Total sales by payment method — ",[230,518,519],{},"COD",[230,521,522],{},"Stripe",[230,524,525],{},"PayPal",[230,527,528],{},"Safepay",[230,530,531],{},"RazorPay",[230,533,534],{},"Manual Payment"," — each with its\norder count and a bar showing its share. Any ",[230,537,538],{},"failed"," payments are flagged\nin red (for example ",[234,541,542],{},"20% failed","), calculated as\n",[379,545,546],{},"failed orders ÷ total orders for that method",". Failed\u002Fcancelled orders count\ntoward this order total but their revenue is excluded from Total Sales.",[292,549],{"src":550,"alt":551,"style":296},"\u002Fimages\u002Fdashboard-analytics\u002Fwhere-how.png","Sales By Location table and Sales by Payment Method breakdown",[313,553,555],{"id":554},"kept-vs-lost","Kept vs lost",[226,557,558,559,562,563,423],{},"The last section shows the revenue you ",[230,560,561],{},"held on to"," and the revenue you ",[230,564,565],{},"lost",[256,567,568,590],{},[259,569,570,573,574,577,578,581,582,585,586,589],{},[230,571,572],{},"Lost Revenue."," Money you ",[230,575,576],{},"didn't capture",", for example ",[230,579,580],{},"rejected"," or\n",[230,583,584],{},"cancelled"," orders, shown as an amount, order count, and its share of order\nvalue (",[379,587,588],{},"lost amount ÷ total order value including lost orders",").",[259,591,592,595,596,599,600,603,604,607,608,611],{},[230,593,594],{},"Coupon Impact."," How discounts affected your sales: ",[230,597,598],{},"orders using a coupon","\n(and their share of all orders, e.g. ",[234,601,602],{},"1 of 4 (25%)","), the total\n",[230,605,606],{},"discounts given",", and the ",[230,609,610],{},"revenue from couponed orders"," (the amount\nactually earned after the discount was applied).",[292,613],{"src":614,"alt":615,"style":296},"\u002Fimages\u002Fdashboard-analytics\u002Fkept-vs-lost.png","Lost Revenue and Coupon Impact cards",[617,618,619,620,623,624,627],"tip",{},"Use ",[230,621,622],{},"Coupon Impact"," alongside ",[230,625,626],{},"Lost Revenue"," to check whether your discounts\nare bringing in more revenue than they give away.",[313,629,631],{"id":630},"interactive-elements","Interactive elements",[633,634,635,651],"table",{},[636,637,638],"thead",{},[639,640,641,645,648],"tr",{},[642,643,644],"th",{},"Element",[642,646,647],{},"Where",[642,649,650],{},"Action",[652,653,654,667,678,690,702,715],"tbody",{},[639,655,656,661,664],{},[657,658,659],"td",{},[230,660,336],{},[657,662,663],{},"Total Orders card",[657,665,666],{},"Jumps to the Orders page",[639,668,669,673,675],{},[657,670,671],{},[230,672,452],{},[657,674,348],{},[657,676,677],{},"Label showing how many categories aren't listed (not clickable)",[639,679,680,685,687],{},[657,681,682],{},[230,683,684],{},"Hover a donut segment",[657,686,348],{},[657,688,689],{},"Shows that category's name, amount, and percentage share",[639,691,692,696,699],{},[657,693,694],{},[230,695,509],{},[657,697,698],{},"Sales By Location table",[657,700,701],{},"Drills a row down into that location's states\u002Fcities",[639,703,704,709,712],{},[657,705,706],{},[230,707,708],{},"ⓘ icon",[657,710,711],{},"Every card title",[657,713,714],{},"Hover for a plain-language explanation of that metric",[639,716,717,722,725],{},[657,718,719],{},[230,720,721],{},"Compare toggle",[657,723,724],{},"Top controls",[657,726,727],{},"Turns on the previous-period dashed line and delta values",[245,729,730,731,733],{},"Every card carries an ",[230,732,708],{}," next to its title — hovering it always shows a\nshort, plain-language explanation of what that specific card measures.",{"title":735,"searchDepth":736,"depth":736,"links":737},"",2,[738,739,740,741,742,743],{"id":315,"depth":736,"text":316},{"id":365,"depth":736,"text":366},{"id":415,"depth":736,"text":416},{"id":464,"depth":736,"text":465},{"id":554,"depth":736,"text":555},{"id":630,"depth":736,"text":631},"The Sales report is the full breakdown of your store's revenue, dig into what you're selling, where and how customers buy, and what you're keeping or losing.","md",null,{},true,{"title":157,"description":744},"HVoyeoN4nA1_dPqKPeyBPYsPu9NLictg7g45zlKv_-s",[752,754],{"title":148,"path":149,"stem":150,"description":753,"children":-1},"Track and manage every customer, everyone who creates an account on your store appears here, and you can add customers manually too.",{"title":161,"path":162,"stem":163,"description":755,"children":-1},"The Traffic report shows how visitors find and move through your store, the numbers behind your sales.",1785136245569]